In this clip from Chain Chatter, we talk about how to run marketing and PR for a crypto startup.
It's so hard to grow a Crypto Startup. Especially when you're starting out from 0. You've got 0 profit. You've got 0 customers. You've got 0 users.
All you've got is a dream... get ready, set, go!
My belief is that you gotta find ways to drive in revenue. No matter how small. Revenue is oxygen for a business. When you're developing in crypto, it's 10x more important than traditional industries. Developing Web3 stuff is expensive.
So step 1). find a way to generate revenue. Whether it's from the crypto business itself or from some other form of business/work that you do. Always have a way to pay the bills and keep the lights on. This is an intense marketplace.
Step 2... well, watch the video for the rest of it!
Khal:
- This is a quickly growing industry, either you learn or you die, both with social media and now with crypto
- Gotta go where things are going and where the attention is
- How things unfold online can be a good thing for Every business as long as you learn it
- Tik Tok and Twitter and even FB are great places to reach people
- The key is to create a matrix of who are your users and what they like and do so you know what to put in front on them
- Leo did a lot of tiktok marketing: there's a very specific type of audience on Twitter and on Tiktok, there's an overlap
- Where are in the late stage of digitization of everything, most things have moved to being digital, covid helped this
- Mainstream companies are NFTing now
- The crypto awareness is almost at full, even grandmas have btc now Q: Growing without losing focus Josh:
- Always looking to keep growing
- Project doesn't ring a bell, Castles is a game company
- Users have to have critical eye
- Organic growth is unbeatable
- Bots are rampant in crypto
- Spend a ton of time in camera, interacting with the community, always chat on discord, ask and respond questions etc
- We stay engaged by keeping the community engaged
- Build a community that will do your guidance job for you
- Build a community that cares for the product not the price
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